{"id":30838,"date":"2022-01-25T15:36:29","date_gmt":"2022-01-25T13:36:29","guid":{"rendered":"http:\/\/www.estheclothing.com\/?page_id=30838"},"modified":"2026-01-29T16:46:14","modified_gmt":"2026-01-29T14:46:14","slug":"about","status":"publish","type":"page","link":"https:\/\/www.estheclothing.com\/en-us\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30838\" class=\"elementor elementor-30838\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81f1f78 e-flex e-con-boxed e-con e-parent\" data-id=\"81f1f78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a980707 elementor-widget elementor-widget-text-editor\" data-id=\"2a980707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: center;\">About us<\/h4><p style=\"text-align: center;\">ESTHE is a contemporary fashion brand based in Thessaloniki, Greece.<\/p><p style=\"text-align: center;\">The brand creates a curated range of unique pieces that elevates any wardrobe as well as designing transeasonal staples, crafted and made to last through seasons. Quality is crucial to the brand\u2019s value as well as maintaining an affordable price point to our customers.<\/p><p style=\"text-align: center;\">The brand invests in local communities in Greece and Bulgaria, operating under ethical and social compliant standards in its own factory network, enabling to work sustainably and ethically by adapting a low-stock and made-to-order system minimizing fashion waste environmental impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2181f9ff e-con-full e-flex e-con e-parent\" data-id=\"2181f9ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2842e649 e-con-full e-flex e-con e-child\" data-id=\"2842e649\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307b8be9 elementor-widget elementor-widget-image\" data-id=\"307b8be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/elementor\/thumbs\/xstore-placeholder-r0o9rzxtrugsynrvpv6jshikxsfwo3tw1vud9ywtwo.png\" class=\"attachment-medium_large size-medium_large wp-image-3476845 lazyload lazyload-simple et-lazyload-fadeIn\" alt=\"\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-src=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable3-768x512.jpg\" data-srcset=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable3-768x512.jpg 768w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable3-100x67.jpg 100w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable3-64x43.jpg 64w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable3-10x7.jpg 10w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable3.jpg 1200w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-473bc0c1 e-con-full e-flex e-con e-child\" data-id=\"473bc0c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4345ccc9 elementor-widget elementor-widget-text-editor\" data-id=\"4345ccc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Considered Actions<\/h4><p>We carefully take sustainability into account with the materials we source, use and re-purpose, as well as the welfare of our colleagues, factory workers, and the environment.<\/p><p>The standards and certifications of our materials include the Global Organic Textiles Standard, General Recycle Standard, Organic Content Standard and Better Cotton Initiative.<\/p><p>Our factories are yearly assessed for their environmental performance on the Higg Index as well as employing locally, providing healthcare access and childcare services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ce98a8a e-con-full e-flex e-con e-parent\" data-id=\"4ce98a8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af61fae elementor-widget elementor-widget-text-editor\" data-id=\"5af61fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Sustainable Practices<\/h4><p>We aim and work towards attaining sustainable practices to improve the health of the environment, worker, and final customer.<\/p><p>The fabrications we use in our collection ranges from organic cotton, recycled polyester to leftover and deadstock materials that we creatively redesign with circularity in mind. Our packaging comes from re-purposed waste of deadstock fabrics, turning them into multi-functioning pleated bags as alternatives to plastic and paper packaging. Following our pleating techniques, we also re-use the pleated paper waste by wrapping each order to avoid the use of new wrapping paper.<\/p><p>Alongside working on a low-stock and made-to-order basis, we are conscious of our environmental impact and continue to develop improvements all throughout the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ad51b elementor-widget elementor-widget-image\" data-id=\"36ad51b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/elementor\/thumbs\/xstore-placeholder-r0o9rzxtrugsynrvpv6jshikxsfwo3tw1vud9ywtwo.png\" class=\"attachment-medium_large size-medium_large wp-image-3476868 lazyload lazyload-simple et-lazyload-fadeIn\" alt=\"\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-src=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable11-768x512.jpg\" data-srcset=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable11-768x512.jpg 768w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable11-100x67.jpg 100w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable11-64x43.jpg 64w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable11-10x7.jpg 10w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable11.jpg 1200w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-108fe696 e-con-full e-flex e-con e-parent\" data-id=\"108fe696\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35ceaf8 e-con-full e-flex e-con e-child\" data-id=\"35ceaf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b50d71 e-con-full e-flex e-con e-child\" data-id=\"4b50d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84752dd elementor-widget elementor-widget-text-editor\" data-id=\"84752dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Commitments<\/h4><p>To maintain and improve our ethical and environmental commitments, we strive to maximize the use of recycled materials and sustainable fabrics across all of our manufacturing processes.<\/p><p>Our upcoming collection is 29,4% responsible which compared to our previous season is an increase of +75%.<\/p><p>We continue to improve and develop our practices by introducing the use of sustainable and natural dyes as well as recycling leftover and deadstock fabrics.<\/p><p>We pledge to use 100% sustainable and recycled materials by 2027.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8153ce4 e-con-full e-flex e-con e-child\" data-id=\"8153ce4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea76d72 elementor-widget elementor-widget-image\" data-id=\"ea76d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/elementor\/thumbs\/xstore-placeholder-r0o9rzxtrugsynrvpv6jshikxsfwo3tw1vud9ywtwo.png\" class=\"attachment-medium_large size-medium_large wp-image-3476873 lazyload lazyload-simple et-lazyload-fadeIn\" alt=\"\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-src=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable33-768x512.jpg\" data-srcset=\"https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable33-768x512.jpg 768w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable33-100x67.jpg 100w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable33-64x43.jpg 64w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable33-10x7.jpg 10w, https:\/\/www.estheclothing.com\/wp-content\/uploads\/2026\/01\/sustainable33.jpg 1200w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About us ESTHE is a contemporary fashion brand based in Thessaloniki, Greece. The brand creates&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30838","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.estheclothing.com\/en-us\/wp-json\/wp\/v2\/pages\/30838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.estheclothing.com\/en-us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.estheclothing.com\/en-us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.estheclothing.com\/en-us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.estheclothing.com\/en-us\/wp-json\/wp\/v2\/comments?post=30838"}],"version-history":[{"count":0,"href":"https:\/\/www.estheclothing.com\/en-us\/wp-json\/wp\/v2\/pages\/30838\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.estheclothing.com\/en-us\/wp-json\/wp\/v2\/media?parent=30838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}